Paddock20
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Operations software and automation

Get it fixed without taking on another project.

When jobs, customer details and updates live in different places, someone has to carry the work between them. Too often, that someone is you. We connect the tools you already use and build what is missing.

Your part is one 60 to 90 minute Fit Call, one written scope to approve, and feedback on working versions. We handle the rest. Your Fit Call is with Gavin Brooks, who has spent two decades in operations: leadership in AT&T authorized and Apple-certified retail, owning a last-mile delivery company, and working in dealership lot operations.

Booked as a Fit Call. The $249 counts toward your build when you sign the written scope within 30 days.

Not ready for a paid call? The Warm-Up Lap is free: 15 minutes with Gavin Brooks.

The work gets done. Keeping it moving takes too much of you.

Your team has already found the gaps. We help close them.

Started by someone who has been responsible for the work.

You have a business that runs and people who know their work. You need the systems around them to keep up.

Crew pushing a covered race car through the paddock at dawn, one walking with an open laptopOwners and operatorsOn your route

Step 4 · Who we work with

For businesses where the job happens beyond a desk.

We work with owners and operations leads coordinating people, jobs, vehicles and customers. Your team might be on a dealership floor, at a customer’s property or moving between locations.

We are probably not the right fit if you want a website and nothing else, if nobody owns the process day to day, or if the work is a single task with no systems behind it. If that is you, we will say so and point you somewhere better.

Brick warehouse exterior with roll-up door in low morning sunPaddock20On your route

Step 5 · Where it started

Through operations first

Gavin Brooks came to software through operations: selling the connectivity behind phones and tracking devices, owning a delivery fleet and working in automotive. He has been the person choosing the tools and the person relying on them when the day gets busy.

That experience shapes Paddock20. We ask how the work gets done, listen to the people doing it and build around the parts that matter.

Laptop open on a pit wall overlooking an empty racetrack at golden hourPaddock20On your route

Step 6 · A young company

New enough to say so.

Paddock20 is a young company, and you can check the work. The Test Track runs on a real car and real invoices. Every build starts from a written scope you approve.

You own the app, its credentials and its repository. Our own tools inside it can be used only in that app, and your agreement covers the handover of accounts and licenses.

Start with the operation. Choose the technology after.

We look at how the job moves, who touches it and where it slows down. Then we work out what needs to change.

Hand sketching an app wireframe in a notebook on a steel workbench in morning lightWhat is missingOn your route

Step 10 · Build

Build what is missing.

When the available software does not fit, we build a focused application around your operation.

The recommendation should make sense for the problem, the people using it and the cost of keeping it running.

A practical way forward.

Three services, each with its starting price. The rest are one step further down.

Race engineer's monitor wall glowing with telemetry curves in a dark control roomFive jobsOn your route

Step 11 · What you are buying

Five jobs you can hand off.

Each one comes with the work that shows it.

  • Operations systems. Work stops running through you. Seen in Lot Assistant.
  • Custom apps. Guests, entries, vendors and sponsors in one place. Seen in the Piston Powered Ranch.
  • AI voice agents. Calls answered and booked. Seen when you call Amy.
  • Live reporting. Costs and results from real records. Seen in the Test Track.
  • Writing in your voice. A draft rewritten to sound like you. Seen in RAIL Redline.
Wall of screens showing abstract flowing pipeline diagrams in a dark roomThe officeOn your route

Step 12 · Service

Workflow automation

Connect intake, quoting, scheduling, follow-ups and reporting. Replace repeated copy-and-paste work with a process that sends decisions to the right person.

$749 to $4,999The final price follows the agreed scope.
Hand holding a phone with a glowing app interface against a dusk race paddockYour callersOn your route

Step 14 · Service

AI voice agents

Answer incoming calls, collect the details and route the next step around your business rules. Where your scheduling system supports it, the agent can book appointments too.

From $1,496.99Setup. Ongoing service is priced separately.

Amy answers our own line. Call (615) 551-3500 to hear one.

See what this looks like in practice.

Client work first, then the event site and our own tools. Each one has its own page with the detail.

Lot Assistant on a phone: search by VIN, last six or stock number
Floor staffOn your route

Step 16 · Client work · Ran in production

Lot Assistant

Built for an exotic and luxury automotive retailer and wholesaler. Its floor staff handled vehicle intake, transfers and releases from their phones.

The Piston Powered Ranch home page on a phone: a free RSVP card under the headline Car Show and Ranch Party
Guests and vendorsOn your route

Step 17 · Event platform

The Piston Powered Ranch

One site for guest RSVPs, show-car entries, vendor booths and sponsor checkout, with every part of the event working from the same records.

Paddock Mail on a phone: the sign-in screen for an AI email assistant
Our inboxOn your route

Step 18 · Paddock20 product

Paddock Mail

An email tool built for our own inbox first. It sorts incoming messages, drafts the routine replies and clears out the junk, with no rules to set up.

Know what we recommend before you commit to a build.

A good starting point is one process that costs you time every week, depends too heavily on one person or keeps slipping between tools.

Two people shaking hands in a backlit garage doorway, one holding a laptopFreeOn your route

Step 23 · Talk it through first · free

The Warm-Up Lap

Fifteen minutes on a video call with Gavin Brooks, free. You describe what you need, and he says whether a Fit Call makes sense next, or points you somewhere better.

Pit wall desk at dusk with open laptops and monitors glowing over empty chairsYour first stepOn your route

Step 24 · Look at the problem

The Fit Call

The Fit Call is a paid working session with Gavin Brooks on one real workflow. We go through the process, the people involved and what you have already tried.

$24960 to 90 minutes

The $249 counts toward your build when you sign the written scope within 30 days.

Blank cards arranged as workflow swimlanes on a dark glass wall with one orange cardYour scopeOn your route

Step 25 · Put the recommendation in writing

A written scope

Within two to three business days you receive a written scope: the approach we recommend, the assumptions behind it and the price. If a build needs more investigation before it can be priced, we say what still needs checking and agree on the next step.

Two people pair-programming at a laptop on a rolling tool cart in a race garageThe buildOn your route

Step 26 · Agree on the build and put it into use

Built to the scope

Once you approve the scope, we build to it and test the work against it before your team puts it to use. Ongoing care is available separately.

Rather learn it yourself?

Short courses, a mastermind in Nashville, tools you can try now and the Wireframe Digest.

A few questions before we talk.

Five to start with. The rest are on the questions page.

Checkered flag fabric draped in shadow, near monochromeAnswersOn your route

Step 32 · Questions

What people ask first

Do we need custom software?

Not always. Often the first step is to check what your current software can already do, or to connect the systems you use. We start by understanding the work so we can recommend a sensible approach.

Can you work with our current tools?

Often, yes. We review what you use, how it stores information and what integrations it supports. Access, licensing and technical limits become part of the recommendation.

Do you only work in automotive?

No. Automotive is an important part of our experience and portfolio. We also build for service businesses with similar operating needs: coordinating teams, moving information and keeping track of work.

Who owns the application?

Your agreement defines ownership of the custom application, its source code and the access delivered to you. Third-party tools keep their own licenses and fees.

What does it cost?

Workflow automation runs $749 to $4,999. Custom software runs $5,000 to $7,000 for a focused first version and $9,000 to $12,000 or more for a broader application. Each build is quoted in writing, including recurring costs such as hosting and third-party services. The Fit Call is $249. The $249 counts toward your build when you sign the written scope within 30 days.

The next step

Which part of your week keeps getting done by hand?

Tell us where the work gets stuck, who has to deal with it and what you use today. That is enough to start a useful conversation.

No obligation to commission a build.

Not ready to book?

Take the Wireframe Digest instead.

What shipped, what it cost and what broke, one issue at a time. Unsubscribe from any issue.